Articles by "ATEEZ"
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ATEEZ, the rising K-Pop group known for their powerful performances and intricate concepts, takes a different approach with their 2023 release, "NOT OKAY." The song and its accompanying music video offer more than just a catchy beat and stunning visuals; they delve into themes of emotional vulnerability, self-doubt, and the complexities of navigating relationships. By shedding their usual charismatic facades and embracing raw emotions, ATEEZ creates a song that resonates deeply with listeners and challenges traditional K-Pop portrayals of masculinity.

A Departure from the Norm:

From the first melancholic piano notes, "NOT OKAY" establishes itself as a departure from ATEEZ's usual high-energy tracks. The lyrics, delivered with a vulnerability seldom seen in K-Pop, unveil feelings of emotional turmoil and self-doubt. Lines like "I'm not okay, I'm feeling so blue / Even though I smile, I feel like I'm falling through" and "I'm lost in the crowd, can you hear my voice?" reveal the characters' inner struggles and yearning for connection. This shift from the confident and powerful personas often associated with male idols offers a refreshing and relatable portrayal of human emotions.

Visualizing Vulnerability:

The music video, directed by Hong Wonki, further amplifies the song's message. The vibrant sets and elaborate costumes typically associated with ATEEZ's music videos are replaced with softer tones and more intimate settings. The members are seen alone or in small groups, expressing their emotions through facial expressions and subtle gestures. This visual representation of vulnerability allows viewers to connect with the characters on a deeper level and experience their emotional journey firsthand.

Beyond the Surface:

"NOT OKAY" transcends the realm of a typical breakup song. It delves into the complexities of human relationships, exploring themes of self-blame and questioning one's role in a troubled relationship. Lines like "Maybe it's my fault that we're falling apart" and "Was it all my doing, was I too hard?" showcase the characters' attempts to understand the situation and grapple with the pain of losing someone they care about. This introspection adds depth to the narrative and allows listeners to connect with the song on a personal level, regardless of their own relationship experiences.

A Universal Message:

While the song is presented within the context of a romantic relationship, its message of vulnerability and self-doubt transcends genre and cultural boundaries. "NOT OKAY" speaks to the universal human experience of emotional struggles and the need for connection. The song reminds us that it's okay to not be okay and that it's important to acknowledge and express our emotions, even when it feels difficult.

Breaking Stereotypes:

The vulnerability displayed by ATEEZ in "NOT OKAY" challenges traditional K-Pop portrayals of masculinity. Instead of adhering to the image of the strong, emotionless idol, the members embrace their vulnerability and encourage others to do the same. This act of breaking down stereotypes fosters a more open and inclusive environment for both artists and audiences.

More Than Just a Song:

"NOT OKAY" is more than just a catchy song; it's a conversation starter. It encourages self-reflection, open communication, and the acceptance of vulnerability. By shedding their usual persona and embracing their emotional truths, ATEEZ offers a refreshing and relatable experience for listeners, paving the way for a more nuanced and authentic portrayal of emotions in K-Pop and beyond.

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ATEEZ, the eight-member powerhouse group known for their intricate choreography and captivating music, surprised fans with a special subunit release in 2023. "Youth," featuring members Yunho and Mingi, delves into themes of duality, self-discovery, and the raw emotions of young adulthood. The accompanying music video is a breathtaking visual masterpiece that amplifies the song's message, taking viewers on a journey through contrasting landscapes and captivating imagery.

ATEEZ members Yunho and Mingi standing sidebyside, looking determined, with the title Youth in a stylish font above them The video opens with Yunho and Mingi standing amidst a barren desert landscape, their stark figures dwarfed by the vastness of the sand dunes. This setting establishes the initial sense of isolation and introspection that permeates the song. As the first verse begins, the scene shifts to a vibrant underwater world, where the duo gracefully moves through a kaleidoscope of colorful coral reefs and mesmerizing aquatic creatures. This stark contrast between the desolate desert and the teeming ocean reflects the complex inner world of youth, where moments of loneliness and uncertainty are juxtaposed with bursts of intense emotions and a yearning for connection.

Throughout the video, Yunho and Mingi embody two distinct facets of youth. Yunho, with his fiery red hair and powerful dance moves, represents the passionate and rebellious side, while Mingi, clad in cool blue tones and exuding a more melancholic aura, embodies the introspective and vulnerable side. This duality is further emphasized through their contrasting outfits and hairstyles, highlighting the internal struggle between embracing wildness and seeking solace in introspection.

As the song progresses, the desert and underwater scenes begin to merge, blurring the lines between the two worlds. This symbolizes the fusion of these contrasting energies within the characters, a representation of how young adulthood often involves integrating different aspects of oneself to form a cohesive identity. The choreography further reinforces this message, with Yunho and Mingi mirroring each other's movements while also adding their own unique flair, showcasing their individuality within their shared journey.

The climax of the music video arrives with a breathtaking sunrise scene. Yunho and Mingi stand atop a sand dune, bathed in the golden light, as they raise their arms towards the sky. This powerful image signifies a newfound sense of hope and optimism, a realization that despite the challenges and uncertainties of youth, there is beauty and purpose to be found in embracing both the darkness and the light within.

"Youth" is more than just a music video; it's a poignant coming-of-age story told through captivating visuals and powerful performances. ATEEZ, once again, proves their artistry by delivering a song and video that resonates deeply with young audiences, offering a relatable and inspiring message about navigating the complexities of self-discovery and embracing the multifaceted nature of youth.

With its stunning visuals, thought-provoking lyrics, and powerful performances, "Youth" is a testament to ATEEZ's artistic growth and their ability to connect with fans on a deeper level. The song and video serve as a reminder that the journey of youth, with all its contradictions and uncertainties, is ultimately a beautiful and transformative one.



왜 이렇게 힘든 걸까요?
뭘 그렇게 잘못했나요?
술 한 잔에, yeah
털어버리나요 yeah
왜 이렇게 힘든 걸까요?
뭘 그렇게 잘못했나요?
술 한 잔에, yeah
털어버리나요?
이 밤에 밤에
달도 우는 이 밤에 밤에
찾아줘 내 마음에 마음에
쉴 곳은 어디 있나요?
이 밤에 밤에
달도 우는 이 밤에 밤에
찾아줘 내 마음에 마음에
쉴 곳은 어디 있나요?
I don't care, I don't care, no
뭐 때문에 우울해 있어?
복잡한 세상이
아니, 내 마음이
나를 물고서 놓아주질 않고 있어
정답을 몰라 머리가 아파
어른은 청춘이란 그 한 단어에, yeah
슬픔을 기쁨이라 말하고 지금을 즐기라고
더 듣기 힘든 말만 하고 있어
Say oh
그대는 그때를 즐기셨나요?
Say oh
아픔보다 행복이 더 컸나요?
잠조차도 자기 힘든데 yeah
현실에 꿈을 실현하기엔 yeah yeah yeah
난 너무 어려 지금은 어려워
Say no no no no no
왜 이렇게 힘든 걸까요?
뭘 그렇게 잘못했나요?
술 한 잔에, yeah
털어버리나요 yeah
왜 이렇게 힘든 걸까요?
뭘 그렇게 잘못했나요?
술 한 잔에, yeah
털어버리나요?
이 밤에 밤에
달도 우는 이 밤에 밤에
찾아줘 내 마음에 마음에
쉴 곳은 어디 있나요?
이 밤에 밤에
달도 우는 이 밤에 밤에
찾아줘 내 마음에 마음에
쉴 곳은 어디 있나요?
하루하루 마지막인 듯한 내 춤을 춰
쏟아지는 빛처럼
괜히 빛나고 싶어
별빛 밤하늘을 보며
너에게 기대고 싶어
날 보면 환히 웃어줘
왜 이렇게 힘든 걸까요?
뭘 그렇게 잘못했나요?
혼자였던
스물의 바람아
이 밤에 밤에
달도 우는 이 밤에 밤에
찾아줘 내 마음에 마음에
쉴 곳은 어디 있나요?
이 밤에 밤에
달도 우는 이 밤에 밤에
찾아줘 내 마음에 마음에
쉴 곳은 어디 있나요?

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In ATEEZ's vast musical landscape, "IT's You (여상, 산, 우영)" shines as a beacon of introspective beauty. Released in October 2023, the song, featuring members YeoSang, San, and Wooyoung, departs from the group's high-energy anthems, delving into a dreamy wonderland of self-doubt, longing, and ultimately, self-acceptance.

A Dance with Shadows:

The music video opens with YeoSang, adorned in ethereal white, traversing a barren landscape under a blood-red moon. His graceful movements, accentuated by swirling smoke and fleeting shadows, establish a sense of unease and introspection. San and Wooyoung soon join him, each lost in their own world of doubts and uncertainties. The choreography, a blend of fluid contemporary and sharp popping, mirrors the internal conflict brewing within them, a dance with unseen fears and unspoken longings.

Lyrics that Weave a Tapestry of Emotions:

The lyrics delve deeper into the emotional turmoil. Lines like "내 안의 어둠 속에 숨은 너 (You hidden in the darkness within me)" and "찾아낼 수 없는 너를 그려내 (Drawing you, whom I can't find)" reveal a struggle to reconcile with hidden aspects of oneself. The yearning for understanding and acceptance echoes in phrases like "저 자신과 맞닿고 싶어 (I want to touch myself)" and "내가 빛날 수 있도록 (So that I can shine)."

Beyond the Dreamy Exterior:

While the aesthetics and theme suggest a fantastical escape, "IT's You" is rooted in relatable human emotions. The song tackles the universal struggle of self-discovery, the questioning of our shadows and flaws. It explores the disconnect we often feel between our desired selves and our perceived reality.

A Journey Towards Acceptance:

As the song progresses, a shift occurs. The melancholic melody gives way to a more hopeful undercurrent, reflecting the characters' tentative steps towards self-acceptance. The choreography becomes more synchronized, symbolizing a newfound unity with their internal struggles. The chorus, "It's you, it's you, 내 안의 별빛 (It's you, it's you, the starlight within me)," affirms that the answer lies within, in embracing even the hidden parts of ourselves.

A Bridge Between ATEEZ and Their Fans:

"IT's You" offers a glimpse into the vulnerability and emotional depth of ATEEZ, showcasing their artistic growth and willingness to explore different shades of emotion. It also resonates deeply with ATINYs, the group's dedicated fanbase, who see themselves reflected in the characters' journeys. The song serves as a reminder that the path to self-discovery is often difficult, but the rewards of acceptance and self-love are worth the journey.

So, when you enter the dreamscape of "IT's You," don't shy away from the shadows. Embrace the uncertainties and anxieties, for they are part of the journey. Let the song guide you towards accepting your hidden starlight, because within each of us lies a beauty waiting to be discovered.

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From the ever-evolving landscape of K-Pop emerges ATEEZ, a boy group known for their powerful vocals, dynamic choreography, and genre-bending tracks. Their latest offering, "MATZ (홍중, 성화)" (Hongjoong, Seonghwa), takes a dramatic departure from their usual sound, diving headfirst into a world of gritty, retro-inspired rock. The accompanying music video is a visual feast, brimming with stylistic callbacks and raw energy, solidifying ATEEZ's chameleon-like versatility and cementing "MATZ" as a standout anthem in their discography.

The opening sequence throws viewers into a whirlwind of vintage aesthetics. Black and white visuals, gritty film grain, and sepia-toned shots evoke a bygone era, reminiscent of classic rock icons and rebellious biker gangs. Hongjoong and Seonghwa, adorned in leather jackets and bandanas, embody the rockstar persona effortlessly, their fierce gazes and confident strides setting the stage for a fiery performance.

The music itself explodes with distorted guitars, pounding drums, and a pulsating bassline. Gone are the polished vocals and electronic flourishes of ATEEZ's prior hits, replaced by a raw, unfiltered intensity. Hongjoong and Seonghwa's voices take on a new edge, growling and snarling with a palpable passion that matches the song's rebellious spirit.

The lyrics, penned by EDEN and成員 멤버 Hongjoong, are laced with metaphors of defiance and self-discovery. Lines like "내 안의 불을 꺼내봐 (Bring out the fire within me)" and "내 맘대로 날려볼 거야 (I'll soar the way I want)" embody the song's central theme of breaking free from limitations and embracing individuality. It's a message that resonates not just with ATEEZ's devoted fanbase, but with anyone who has ever felt constrained by societal expectations or their own inner demons.

The music video seamlessly interweaves performance shots with narrative snippets, building a captivating storyline. We see glimpses of Hongjoong and Seonghwa navigating a desolate desert landscape, riding motorcycles amidst towering rock formations. These scenes evoke a sense of isolation and introspection, representing the characters' internal struggles to break free from their own anxieties and limitations.

As the song progresses, the visuals shift from black and white to vibrant color, symbolizing the characters' gradual liberation. The performance shots become more intense, fueled by fiery pyrotechnics and explosive choreography. Hongjoong and Seonghwa move with unbridled confidence, their synchronized movements and powerful stage presence embodying the song's raw energy.

The finale delivers a satisfying payoff, as the group unites on a sun-drenched rooftop, basking in the glow of their newfound freedom. The black and white world has been replaced by a kaleidoscope of color, a testament to their successful journey of self-discovery and defiance.

"MATZ" is more than just a music video; it's a statement of artistic evolution and fearless self-expression. ATEEZ casts off their previous musical skins and emerges as a rock-infused force, proving their ability to master any genre they tackle. The song's raw energy, combined with the captivating visuals and powerful message, makes "MATZ" a standout addition to their repertoire, leaving fans hungry for more of their newfound rock identity.

So, crank up the volume, let "MATZ" set your soul on fire, and remember, sometimes the most rewarding journeys are the ones that take us outside our comfort zones and ignite the flames of our inner rockstar. As ATEEZ sings, "이 세상 어디로 날려볼 거야 (I'll take flight anywhere in this world)," let their message inspire you to embrace your own individuality and soar towards your own unique horizon.