TWICE's 2024 release, "ONE SPARK," explodes onto the scene with its catchy melody, dynamic dance sequences, and visually captivating music video. This latest offering marks a new chapter for the K-Pop group, showcasing a shift in their sound and aesthetic while staying true to their signature energy and charisma.

Beyond the Glitz and Glamour:

While TWICE has always been known for their vibrant and playful concepts, "ONE SPARK" delves deeper, exploring themes of self-discovery, empowerment, and igniting the "spark" within. The opening scene, shrouded in darkness with the members shedding layers of white clothing, symbolizes a shedding of past expectations and limitations. As the video progresses, the white transforms into vibrant, fiery hues, representing the emergence of their newfound confidence and power.

A Dance of Duality:

The choreography in "ONE SPARK" reflects this duality. At times, the members move in synchronized precision, showcasing their unwavering teamwork and unity. Yet, individual sequences highlight their unique talents and personalities, allowing each member to shine through. This interplay between individual expression and collective energy creates a dynamic and captivating visual experience.

Light and Shadow: A Play on Identity:

The use of light and shadow throughout the video is significant. Bright, white light bathes the members in scenes of introspection and self-reflection, while darker shadows are prevalent during group interactions. This contrasting use of light and shadow signifies the complexities of individual identity within a group dynamic, highlighting the constant interplay between personal growth and group cohesion.

A Symbolic Journey:

The video incorporates various symbolic elements that further enhance its narrative. One recurring motif is the use of flames and fiery imagery. These elements represent the "one spark" within, the burning desire and passion that fuels individual journeys and collective ambitions. Another symbolic element is the presence of clocks throughout the video, representing the passage of time and the constant evolution, both personally and as a group.

More Than Just a Music Video:

"ONE SPARK" is more than just a visually stunning music video; it's a declaration of growth and artistic exploration. TWICE sheds its past image, embracing a more mature and self-assured sound while retaining their signature energy and playful charm. The video serves as a metaphor for the group's journey, highlighting their individual strengths and their unwavering bond as a team.

A Spark for Inspiration:

With its empowering message and visually captivating narrative, "ONE SPARK" serves as a source of inspiration for audiences around the world. It encourages viewers to embrace their individuality, ignite their own inner spark, and pursue their dreams with passion and perseverance.