"BOOMERANG" is a song by American singer and dancer JoJo Siwa. It was released in 2016 and gained significant attention, especially among younger audiences. The song is known for its positive and empowering message.

"BOOMERANG" addresses the theme of dealing with online bullying, negativity, and criticism. In the song, JoJo Siwa expresses resilience and self-confidence, encouraging listeners to rise above negativity and not let it bring them down. The term "boomerang" is used as a metaphor, representing the idea that negativity can come back to the sender.

The song's catchy and upbeat pop sound, along with its relatable lyrics, resonated with JoJo Siwa's fan base, which largely consists of young children and preteens. The music video for "BOOMERANG" features vibrant colors, energetic choreography, and JoJo's signature bow accessory.

The song's positive message of self-empowerment and the importance of kindness aligned well with JoJo Siwa's image as a role model for young fans. "BOOMERANG" received attention on social media platforms and YouTube, contributing to JoJo Siwa's growing popularity as a young artist and influencer.

Overall, "BOOMERANG" became one of JoJo Siwa's most recognizable songs and played a part in establishing her as a figure of positivity and empowerment for her young audience.