"Dura" is a popular song by Puerto Rican reggaeton artist Daddy Yankee. It was released as a single in 2018.

"Dura" is an upbeat reggaeton track with elements of dancehall and Latin pop. The song's lyrics celebrate the beauty and charisma of women, particularly highlighting their "durability" and captivating presence. It features catchy melodies, infectious rhythms, and Daddy Yankee's distinctive flow, creating a lively and energetic vibe.

The song was written by Daddy Yankee, Juan G. Rivera Vazquez, Luis Jorge Romero, and others, with production by Pina Records and Daddy Yankee himself. It incorporates a fusion of Caribbean and urban sounds, blending traditional reggaeton beats with modern influences.

Upon its release, "Dura" achieved significant commercial success worldwide. It topped the charts in several countries and became one of Daddy Yankee's most successful songs. The song's catchy hooks, infectious chorus, and danceable rhythm resonated with audiences, solidifying Daddy Yankee's status as a prominent figure in the reggaeton genre.

The music video for "Dura" showcases colorful visuals, vibrant choreography, and a nostalgic '90s aesthetic. It pays homage to the dance culture of that era, featuring various dance styles and fashion trends. The video's fun and energetic atmosphere complement the upbeat nature of the song, further contributing to its popularity.

"Dura" received positive reviews from music critics, who praised its catchy sound, Daddy Yankee's delivery, and its ability to capture the essence of Latin pop and reggaeton. The song exemplified Daddy Yankee's ability to create feel-good and danceable hits that appeal to a wide audience.

Over time, "Dura" has remained a fan favorite and a highlight in Daddy Yankee's live performances. Its infectious and lively nature, along with its celebration of women and their charisma, continue to resonate with audiences who enjoy the vibrant and energetic spirit of reggaeton music.

Overall, "Dura" represents Daddy Yankee's talent for creating catchy and danceable reggaeton tracks. Its infectious sound, memorable melodies, and celebration of women's charisma have made it one of his most successful and beloved songs, capturing the essence of joy, empowerment, and the irresistible allure of confident individuals.